Two stories separated by 1400 years. After losing his mother in the
midst of a war-torn country, an Iraqi child, learns the importance and
power of patience by discovering the historical story of Lady Fatima and
Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the Powerplay League. Set in a landscape of conflicting interests, where selfishness is almost a virtue, where sex, money, and power are mere means to an end, Inside Edge is a story that pulls no punches, minces no words, and takes no prisoners. Come witness the game behind the game.
The ad shows people drinking, well, "not milk", in a series of strange and completely unrelated scenarios. While a tennis player enjoys a mid-game "not milk" break, a Steve Jobs-esque entrepreneur promotes his exciting new product, fly-kicking the air and yelling: "It’s not milk."